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About

Tori Kyes has an extensive background in the entertainment industry as a Producer and Entrepreneur. She is most known for her ability to identify marketable talent and break new projects from ground zero by utilizing new technology and creative marketing concepts. Her niche is in developing and launching artists, independent films, entertainment business ventures, and product lines.

Kyes first began her career in entertainment at Nashville-based Vector Management, one of the largest artist management firms in the country (who boasts clients such as Lynyrd Skynyrd, Seether, Emmylou Harris, Trisha Yearwood, Kings of Leon, Kid Rock, Trace Adkins, et. al). After a long stint at the prestigious firm, she left her job to attend Full Sail University to be fully versed in the technology behind the touring world. After returning to Nashville post-grad, she became a Producer for a variety of reality television shows for a small, independent production company for several big TV networks (HBO, MTV).

Being poached by a UPM on a film shoot, she was asked to move to Los Angeles to begin working on films as a Production Coordinator. She quickly ascended the ladder, working on a variety of films with a multitude of budgets ($10M being the largest). Eventually, she was asked to join Creative Asylum as their sole Producer to help expand the EMMY-Award winning Post-House into the production space. While there, she worked on various high-profile projects for major brands, including Disney, Harley Davidson, Fox, et. al.

After the writer’s strike in 2007, Kyes took on a position at her first tech start-up at LP33.tv, an entertainment tech company focused on music discovery. As the Head Producer of the UK-based initiative, she oversaw six different tape-less formats of web-based content, including News, Band Featurettes, EPKs, Live Productions, and Sponsored Brand Content.

While at Lp33, she also hosted and produced her own radio show for the company that centered around the music business, which was recorded and filmed at the Atlantis Group Recording Studios in Santa Monica. The show featured many notable music industry guests, including Paul Resnikoff (Digital Music News), Holly Hutchison (A&R), Quincy Jones, Shashi Fernando (Saffron Digital / HTC), Ben Patterson (The Firm), et. al.

At the culmination of her career at LP33.tv, she was responsible for developing, executing, and managing three tape-less production crews as the Official Digital News Outlet of the world-famous music festival, South by Southwest (SXSW). During the festival, she helped produce over 100 high profile band interviews in the LP33.tv Gifting Suite and SXSW Artist Lounge (Asher Roth, Semi-Precious Weapons, Tori Amos, Jenny Lewis, Sara Bareilles, Rocco DeLuca, et. al). She also oversaw and developed notable pieces specifically commissioned for FuseTV, The Hotel Cafe, Gibson Guitars, Blue Microphone, Dickies, and the festival itself.

It was LP33.tv that packaged her knowledge of branding, social media, entertainment, and production in a complete package. As a result, she decided to launch Plastick Media in 2008 to provide this tailored knowledge to the entertainment space on a more integrated level. While Plastick Media started as a production company due to her producing background, it quickly morphed into a full service digital agency, capitalizing on all of her experiences in branding, technology, and entertainment. Since its inception, Plastick Media has worked with some of the biggest and notable brands in the world, including Smith Global Management, Will & Jada Smith Family Foundation, Burger King, FUNimation, Universal, Sony, Paramount, All Def Digital, GVN Releasing, HBO, Anchor Bay, Film District / FOCUS Features, among just a few.

Over the past six years, Plastick Media has become a front runner in launching entertainment properties and high profile brands. In the film world, I’M IN LOVE WITH A CHURCH GIRL (Adrienne Bailon, Ja Rule, Stephen Baldwin), was the number one film during its opening weekend, grossing $1M for its first three days. The independent comedy, LOST AND FOUND IN ARMENIA (Jamie Kennedy), was a limited release in only five markets — but despite its limited release, had a $5k per screen average. The film THE PERFECT WAVE (Scott Eastwood, Rachel Hendrix, Cheryl Ladd) sold out the day after its exclusive Wal-Mart release. Musical artist, AGNEZ MO, launched her single “Coke Bottle” featuring Timbaland and T.I. on Los Angeles-based Power 106, which prompted the station’s Twitter feed to shut down and garnered the Number 1 trending Hashtag in the world on Twitter for over an hour. In business, Plastick Media was paramount in aiding in the launch of Burger King‘s home delivery service in regional locations throughout the country.

After the successful launch of Plastick Media, Kyes has continued to develop long-term relationships that continue to build, promote, and develop long-lasting business development opportunities. She has a longstanding business relationship with Harry Smith, founder of Smith Global Management, on a variety of A-list entertainment initiatives, as well as a long-standing independent film distribution partnership with Geno Taylor, founder of GVN Releasing.

Her newly crafted partnership with Sabrina A. Taylor on Pomp & Plastick allows her to bring unique experience in digital marketing and PR with their elite entertainment connections in a way no other agency has been able to provide to market.

Kyes holds a Bachelor’s Degree from Middle Tennessee State University in The Recording Industry, an Associate’s Degree in Show Production & Touring from Full Sail University, and is currently working on her PhD in Media Psychology — the only program of its kind in the country. She is a former volleyball player and marathon runner, hockey fan, and a purveyor of #SocialGood.

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